I.
Read each item below. Identify what concept or term the meaning refers to. Write your answer
on the blank.
1. It can be a single ad or a series of ads that is created using similar structures, as
well as using persuasive language to convince audiences to perform a certain function.
2. It is a type of essay that presents arguments about both sides of an issue.
3. This part of an argumentative text outlines the topic, provides background
information necessary to understand your arguments and presents the thesis statement.
TACTO
4. It is an action for a cause or purpose such as media campaign of a non-
government organization or NGO that works for human rights to find shareholders
and partners to sustain its activity.
5. This part of an argumentative text usually comprises three or more paragraphs
that explain the reasons why you support your thesis. This is where the writer backs
up his claims with examples, research, statistics, studies, and text citations.
6. This part of an argumentative text restates the writer’s thesis and summarizes
all the arguments made in the body paragraphs.
7. It is a statement that is verifiable, or can be proven true or false based on
evidence or proof.
8. It is a statement that is commonly believed to be true even without proof or
evidence.
9. It expresses a judgement, viewpoint, or statement about matters commonly
considered to be subjective.
10. They serve as a glue that hold words, phrases, and clauses together.
Answer:
1. The concept referred to is an Advertising Campaign.
2. The term for this type of essay is an Argumentative Essay.
3. This part of an argumentative text is called the Introduction.
4. The action described here is a Fundraising Campaign.
5. This part of an argumentative text is known as the Body.
6. This part of an argumentative text is called the Conclusion.
7. The term for this statement is a Fact.
8. The term for this statement is an Assumption.
9. This type of statement is called an Opinion.
10. The elements described here are Conjunctions.
Explanation:
