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T. witter. F. a. c. e. b. o. o k. D i g g . M y Sp a ce. LinkedIn. The list of social media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep up. In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it. But this seemingly tried-and-true method is transforming.
Simply making information available is not enough for today’s public. Today’s audiences expect to be able to choose what they read, and most believe they should be able to contribute content and opinions, too. This shift, sometimes called the social media revolution, is not the death of journalism as America always knew it; it’s the birth of a democratic movement that emphasizes some of journalism’s key factors: transparency, honesty, and giving a voice to the person who doesn’t have one.
Many traditional and non-traditional media outlets report and comment on how the Internet and social media, especially social networking, have begun to seriously affect news organizations and how they operate. Although newspapers currently face a crisis on how to make the news profitable in the digital age, that isn’t this report’s main focus. How papers will make money has been talked to death. So, instead, this report will focus on how social media, especially social networking sites like Twitter, has begun to affect the news organizations and changed — for better or worse — how journalists perform their jobs every day.
The main purpose of this report is to learn how the social media revolution has changed and will continue to change journalism and news organizations. To understand social media and its effects, one must read and analyze information gathered through journal articles, interviews, and observations as this report has done. The report is broken into subtopics: a summary of the current state of traditional media; definitions and background information on what social media and social journalism are; social media tools professionals use and why; current event case studies in which social media played a role in reporting the news; ethical issues surrounding the social media shift; and how the future of the news media might look as a result of social media.
The report will respond to one simple, yet rather complex, question: What impact has social media had on news organizations? A question like this cannot be answered straightforward but must instead be explored. While the report will focus on what has already occurred, it will also look to the future and will consider whether public opinions of the mainstream media have helped spawn and accelerate the birth of the social media revolution. Results will lead the report to offer three areas within journalism that social media has significantly touched: the public’s trust in the news media about social media; the relationship between local news organizations and social media; and how news is and will be covered using social media tools.
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